All Hagar companies are run as independant companies and therefore have different internal structure and culture.
Bónus is a chain of low-price grocery stores that has, from its establishment, offered its customers the best possible price on groceries within Iceland. The product selection at Bónus meets all of a household's basic needs, and Bónus also offers a limited selection of specialty products such as basic clothing and seasonal products.
Hagkaup is a leading retailer offering a wide range of products to meet the daily needs of customers with regard to food, clothing, beauty products, home furnishings and leisure products.
Olís focuses on retail operations in the sale and services of fuel and a range of goods for vehicle owners, goods for outdoor recreation and travel as well as a large range of services for fisheries, contracting and transportation companies all over Iceland.
Eldum rétt offers customers food packages that contain ingredients in specific portions and straightforward instructions on how to cook the food. The objective of Eldum rétt is to make cooking more entertaining with more and better family time together.
Aðföng is one of the largest and most technically advanced warehousing and distribution companies within Iceland. Aðföng handles procurement, inventory and distribution for all of Hagar's grocery stores.
Bananar is Iceland's largest importer and distributor of fruits and vegetables. Bananar aims to meet the needs and demands of its customers for a wide range of high quality products. In order to meet those needs, Bananar focuses its business directly on the countries which have the best harvest of fruit and vegetables at any given time.
Stórkaup is a wholesaler that serves bulk users with supplies on an extensive basis, whose guiding principles are efficiency, state of the art service level and a simple organisation of sales and distribution. The main customers are, for example, manufacturers, the fishing industry, operators, the catering sector and health institutions.
Zara is one of the world's largest fashion retail chains and offers a wide range of clothing and accessories for men, women and children. Great emphasis is placed on fair prices and a high turnover of products, and new products are on offer to customers at least twice a week.
