Executive management

Finnur Oddsson

Finnur is the CEO of Hagar and assumed the position on 1 July 2020. He holds a BA degree in Psychology from the University of Iceland, as well as an M.A. and Ph.D. in the same field from West Virginia University in the United States. In addition, he has completed an AMP in business administration from IESE Business School in Barcelona. From 2013 to 2020, Finnur served as CEO of the information technology company Origo hf. He has also worked for many years as a lecturer at Reykjavík University, where he, among other things, led the development of the university’s MBA program and Executive Education. He was a member of the University Council of Reykjavík University from 2009 to 2017 and served as its Chair until 2014. Furthermore, Finnur served for approximately five years as Managing Director of the Iceland Chamber of Commerce. Finnur serves on the boards of the following companies: Hagar Verslanir ehf., Olís ehf., Noron ehf., Eldum rétt ehf., Stórkaup ehf., P/F SMS, Klasi ehf., Mynto ehf., and Norðurver ehf. In addition, he serves on the board of the Confederation of Icelandic Enterprise (SA) and is Chairman of the board of the SA Labour Dispute Fund (Vinnudeilusjóður SA). Finnur holds 255,000 shares in Hagar hf. Parties financially connected to him do not hold shares in the company. Finnur holds stock options for 2,841,572 shares in Hagar. He has no conflicts of interest with Hagar’s main business partners, competitors, or major shareholders.

Magnús Magnússon

Email: magnus@hagar.is

Magnús is the Executive Director of Strategy and Operations at Hagar and Deputy CEO. He joined the company on 1 February 2021 as an Executive Director and also assumed the role of Deputy CEO in March 2024. Magnús holds an M.Eng. degree in Industrial Engineering and Operations Research from the University of California, Berkeley, and a B.Sc. degree in Industrial Engineering from the University of Iceland. Magnús has extensive experience in strategy and general management, both domestically and internationally. In 2020, he worked as an independent consultant, following several years leading Marel’s strategy team. Prior to that, he worked as a consultant at the global consulting firm McKinsey & Company, where he supported numerous international companies in strategy development, operational improvements, and large-scale transformations. Earlier in his career, he worked at the software company AGR Dynamics. Magnús serves on the boards of 2M ehf., Djús ehf., Frumtak Ventures ehf., Stórkaup ehf., and P/F SMS, and is also a board member of the Iceland Chamber of Commerce. Magnús does not directly hold shares in Hagar hf. but is financially connected to 2M ehf., which holds 100,000 shares in the company. He holds stock options for 2,841,572 shares in Hagar. He has no conflicts of interest with Hagar’s main business partners, competitors, or major shareholders.

Guðrún Eva Gunnarsdóttir

Email: geg@hagar.is

Guðrún Eva is the CFO of Hagar. She holds an MBA from the University of Iceland and a B.Sc. degree in Business Administration from Reykjavík University. Guðrún Eva was appointed in May 2010. Prior to that, she served as CFO of Hagkaup from 2007 and as CFO of Bananar and Ferskar kjötvörur from 2006 to 2007. Before that, she worked at Hagar’s headquarters from 2005 to 2006 and in the finance department of 10-11 and Hagar’s specialty division (formerly Baugur) from 2001 to 2005. Guðrún Eva serves on the boards of the following companies: Hagar Verslanir ehf., Noron ehf., Stórkaup ehf., P/F SMS, Olís ehf. (alternate), Eldum rétt ehf. (alternate), and Record Records ehf. (alternate). Neither Guðrún Eva nor parties financially connected to her hold shares in Hagar hf. Guðrún Eva holds stock options for 2,288,358 shares in Hagar. She has no conflicts of interest with Hagar’s main business partners, competitors, or major shareholders.

Eiður Eiðsson

Email: eidure@hagar.is

Eiður is the CIO/CDO of Hagar. He joined the company in January 2021. Eiður holds a degree in Business Administration and has extensive experience in information technology and digital development, having worked on both core IT operations and digital transformation projects at companies such as Arion Bank and VÍS. Eiður serves as a board member of the National Association of Summer House Owners. Eiður holds 100,000 shares in Hagar hf. He also holds stock options for 2,067,072 shares in Hagar. He has no conflicts of interest with Hagar’s main business partners, competitors, or major shareholders.