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Hagar is commercial enterprise operating in Iceland.
Under the auspices of Hagar there are Bónus, Hagkaup, Útilíf (sports), Zara, Debenhams, Topshop, Evans, Dorothy Perkins, Oasis, Karen Millen, Saints, Jane Norman, Day, and Warehouse. Furthermore Hagar owns the purchasing companies Aðföng, Hýsing, Banana, and Ferskar kjötvörur. (Fresh Meat Products).
Companies belonging to Hagar are operated as independent companies and do therefore have different forms of legal entity and culture. The role of Hagar is to provide restraint and find common grounds that might result to the rationalization of costs and to increase the company’s income and consequently their competitiveness